PREDICTABLE AND MEASURABLE OUTPUTS
PPC has a clear measurable target. So, you can measure anything you need related to a PPC campaign from any profits, costs, clicks, views and visits. From the time your initiation a PPC campaign, knows how much you spent. And also, if you are developing a profit or not. There are many reports that will provide you all types of information you need, data that is necessary to marketing departments and CEOs.