Google SEO updates such as Penguin and Panda changed fundamental ranking processes, but one of the recent changes by Google, believed to be Pigeon update, has made a great influence on a more local level. The pigeon update, intended to offer users a better search experience while searching for local businesses, should put a stop to few old local SEO tactics while making the way for some new ones. Google now favors the information available on local directory sites, like Yelp, with more importance and employs more offsite details to produce immediate local search results. If you run a local business and want to remain ahead of your competitors, then consider implementing local

Nowadays, Google sets its eyes on local businesses with information that is difficult to verify or that is inconsistent and rewarding those local businesses with easily-available, concise and clear information. Your foremost important tactic must be to examine the web for mentions about your business and assert new profiles on directories. Citing your business name, phone number and address is becoming important local ranking signals, thus the more instances of those details there are on the web and the more reliable that details are, the better.

The Pigeon update achieved more than just improve rankings for sites with reliable information throughout the web. Probably reacting to the accusation that reviews and Yelp pages were not handled favorably in Google’s algorithm, ranking structure has been updated by Google to boost the ranking positions of Yelp Page. For few small businesses, the Yelp review pages typically started ranking more than the company’s site. If more people visit Yelp to aid making purchasing decisions, and Google wishes more people to visit Yelp, all you need to do is spending more time making people visit your particular Yelp page. There is one specific key strategy that can improve the page ranking of your company simultaneously, increase your yelp page’s rank and offer more honest particulars to your prospective customers that could impact them to pursue your business, which is claiming more Yelp reviews.

The internet is emerging into a format that supports more visual experiences than that of written text. Consequently, Google favors local businesses with high quality videos and images accessible for customers to look.

Local SEO is crucial for businesses to become number one in the industry and in the local community. It allows gaining customer base from your own neighborhood. Local SEO improve online presence for both old and new customer. Businesses can make use of personalized content to match local interests. It also helps reaching targeted sales by attracting local customers. Local SEO enables getting targeted optimization in the chosen local community.

There is more work to be completed after optimizing your website to local searches. You should always find more keywords as well as keyword phrases to sustain and move to further top ranking.